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Learn about the wireless industry, and how Simplewire?s wireless messaging tools can help enhance your applications.

The number of mobile devices in use has exploded, and Simplewire’s global network and comprehensive suite of software allow you to easily take advantage of the many benefits of the global wireless world. Enhancing your applications with the ability to send real-time text-messages to cell phones and pagers ensures that your users will receive time-sensitive information accurately and reliably. Simplewire’s SMS Software Development Kit integrates into basic applications in just minutes with only a few lines of code, while its scalable platform can serve as the wireless messaging foundation for solo developers and enterprise clients alike. Offering the most comprehensive, reliable and versatile wireless messaging platform in the industry, Simplewire has helped clients such as Gannett Co., Inc. (NYSE: GCI), Wachovia Corp. (NYSE: WB), and Brokat Technologies (Nasdaq: BROA, Neuer Markt: BRJ), to overcome the many challenges involved in creating a wireless application.

Find out what types of applications benefit from Simplewire’s wireless messaging products and services.

The number of mobile devices has proliferated throughout the world, and continues to grow at an exponential rate. Datamonitor predicts that by 2005, there will be one billion wireless device users worldwide. According to Dataquest, a unit of the Gartner Group, some 52 million U.S. households, or about 51 percent of the total, own a mobile phone. Meanwhile, other nations show even more astounding penetration of the mobile device explosion. For example, 88 percent of households in Finland now own a wireless phone.

In the wake of this explosion of mobile devices, new services and capabilities have sprung up surrounding them. Forrester Research predicts that the wireless tools, services, and application market is expected to reach $11 billion by 2003. Cahners In-Stat Group adds that “The wireless data market will grow from about 170 million subscribers worldwide this year to more than 1.3 billion in 2004,”. This market includes such technologies as WAP (Wireless Application Protocol), and PDA applications, which require a user to initiate a transaction and “pull” information to his or her device. However, Simplewire tightly focuses on another aspect of the wireless services market, Wireless Messaging. According to Dave Jackson, Senior Analyst for In-Stat's Wireless Data service, "Messaging will be the primary driver of wireless data adoption over the next few years.”

Wireless Messaging is the “pushing” of information to and from mobile devices, allowing users to receive and send time-sensitive notifications and maintain important contacts while on the move. It includes SMS (Short Message Service), EMS (Enhanced Message Service), and MMS (Multimedia Message Service). SMS involves sending a text-message of 140-160 characters to a cell phone or pager, and holds significant advantages over the use of mobile email for sending important information. Originally devised as an afterthought to notify users of incoming voice mail, SMS has grown to include the sending of ringtones and graphics, as well, and taken on a life of its own. In May of 2001 alone, the GSM Assocation reports that 19 billion SMS were sent throughout the world. Meanwhile, Cahners In-Stat Group predicts that this number will mushroom to 244 billion messages per month in 2004. EMS and MMS are technologies which will enhance wireless messaging with new capabilities, and Simplewire is already developing future products which will keep your applications on the cutting edge of the wireless industry.

To learn more about the wireless market and wireless messaging, visit our discovery section.
   

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