Acceptable Use Policy (AUP)

As a content provider or mobile specialist, you must comply with a standard set of rules and policies to market, and sell mobile content to consumers.

The Mobile Marketing Association (MMA) has issued a standard policy and, in most cases, each mobile operator supplements this with an additional set of policies.

OpenMarket has consolidated these separate policies into one standardized Acceptable Use Policy (AUP), which is continually updated to reflect the changing market. With OpenMarket, your business can follow one comprehensive policy, instead of dozens of individual policies. Likewise, mobile operators can know with assurance that their approved content partners are complying with the most up-to-date rules for selling direct to consumers.

To download the AUP, sign-up as an OpenMarket customer.

Mobile Best Practices

To ensure a better wireless consumer experience, the Mobile Marketing Association (MMA) establishes best practice guidelines for cross-carrier mobile content services. Download the latest MMA Best Practices Guidelines.

For additional mobile industry information and policy guidelines, please visit the MMA web site.