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Simplewire Platform Included with YadaYada?s Wireless Service Package

Simplewire Platform Included with YadaYada?s Wireless Service Package

DETROIT, MI, February 15, 2001 - Simplewire, a wireless text-messaging platform announced a strategic partnership with YadaYada Inc., the first fully integrated Mobile Web Portal and wireless Internet access platform providing wireless connectivity, mobile applications, and content for PDAs. The partnership enables YadaYada to implement Simplewire?s wireless text-messaging functionality into the YadaYada Wireless Service Package for the Palm? and Handspring™. The enhanced Simplewire functionality allows YadaYada equipped Palms to send a text-message to any other wireless mobile device.

The YadaYada Wireless Service Package offers a suite of software, which includes utilities for obtaining traffic and weather information, sports scores, stock quotes and email. In order to provide a fully functional wireless package, YadaYada contacted Simplewire to implement the Short Messaging Service (SMS) component of their Palm™ and Handspring™ service package. Simplewire offered YadaYada its enormously popular Palm? SMS interface to complement YadaYada?s already gripping software package.

YadaYada and Simplewire will continue to collaborate on future wireless endeavors, particularly those bringing advanced SMS capabilities to the mobile user. ?The YadaYada Wireless Service Package is a great leap in the mobile market. A user can finally send an SMS message from their Palm,? says John Lauer, CEO and Founder of Simplewire. ?We?re very excited about this partnership,? says Lauer. ?Simplewire will remain steadfast in assisting YadaYada to push the envelope of the wireless market.?


About Simplewire, Inc.
www.simplewire.com
Simplewire is a wireless messaging infrastructure and software provider. Its unique platform and accompanying tools ease the process of creating wireless applications for businesses, telecommunications carriers, and software developers. The Simplewire™ Wireless Messaging Network currently supports over 300 networks in 118 countries. Its SMS Software Development Kit seamlessly integrates into applications of all types, while its Wireless Message Protocol Server provides the ideal foundation for a full spectrum of customizable solutions. Hence, Simplewire's comprehensive suite of products and services connects users in an array of industries to the global wireless world.


About YadaYada
www.yadayada.com 
YadaYada Inc. is the first fully integrated Mobile Web Portal and wireless Internet access platform providing wireless connectivity, mobile applications, and content for PDAs. The YadaYada wireless service allows users to access 100% of HTML-created Web sites (with graphics), send and receive email messages from up to 6 email accounts, conduct secure transactions, and personalize their content on Palm? V/Vxs or Handspring? Visors? for a fixed monthly fee. The YadaYada service uses Cellular Digital Packet Data (CDPD) technology and is available in more than 3,000 cities in the United States. YadaYada provides content from more than 250 of the most popular names in online content and commerce. Additionally, YadaYada has a state-of-the-art Network Operation Center capable of servicing over 2 million users. The company was founded in 1999 and currently has offices in New York City, San Diego and Hoover, AL.


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Contacts
Craig Daitch
Simplewire, Inc.
(313) 879-1000 x324
cdaitch@simplewire.com

Sarah Grossman
Yada Yada
Director of Communications
(212) 645-7700
sgrossman@us.yadayada.com
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